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FDV is more than a women’s apparel boutique. We are a community of conscientious, self-made fashion merchandisers, designers, and stylists. Choosing FDV is not just a form of self-love. Every purchase also supports independent entrepreneurs seeking to infuse the world with beauty, hope, and holistic lifestyle choices.

CEO Bio Hanifah learned the retail trade in 2012 by helping a friend with visual merchandising and inventory purchasing and management for t-shirt store. Then in 2014, Hanifah opened her own women's apparel boutique in West Philly called "The A-List Look," followed by a relocation to Old City in 2015. In 2016, Hanifah decided to rebrand The A-List Look. She changed her business name to Fason De Viv and began highlighting clothes designed by her and her mother along with other local brands.

 

 FDV is more than a women’s apparel boutique. We are a community of conscientious, self-made fashion merchandisers, designers, and stylists. Choosing FDV is not just a form of self-love. Every purchase also supports independent entrepreneurs seeking to infuse the world with beauty, hope, and holistic lifestyle choices. FDV is more than a women’s apparel boutique. We are a community of conscientious, self-made fashion merchandisers, designers, and stylists. Choosing FDV is not just a form of self-love. Every purchase also supports independent entrepreneurs seeking to infuse the world with beauty, hope, and holistic lifestyle choices. #FDVLifestyle
Visit Philly<iframe src="https://player.vimeo.com/video/170423464?title=0&byline=0&portrait=0" width="640" height="360" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href="https://vimeo.com/170423464">Fason De Viv -TheFittingRoom</a> from <a href="https://vimeo.com/mynewphilly">MyNEWPhilly</a> on <a href="https://vimeo.com">Vimeo</a>.</p> Essence CEO Bio Hanifah learned the retail trade in 2012 by helping a friend with visual merchandising and inventory purchasing and management for t-shirt store. Then in 2014, Hanifah opened her own women's apparel boutique in West Philly called "The A-List Look," followed by a relocation to Old City in 2015. In 2016, Hanifah decided to rebrand The A-List Look. She changed her business name to Fason De Viv and began highlighting clothes designed by her and her mother along with other local brands.